Massive projection to show VW's Dark Side - take action now!

Posted by jamess — 8 September 2011 at 9:51am - Comments

Our campaign to turn VW away from its dark lobbying practices has entered a new phase.

Today we need you to put pressure where Volkswagen’s massive advertising budgets can’t dominate: on social media.

 Here’s what you can do right now:

1. Add a comment to the posts on VW’s main Facebook page

Go to the Volkswagen International page, click ‘like’ and add your comment to one of their posts. That way, all of their followers can see they’re being lied to by VW too.

Write any comment you like, or if you’re stuck for ideas, paste this: “Stop lobbying against our planet Volkswagen! - Greenpeace

You can ‘unlike’ the page at any time and your comments will stay on their page. Alternatively you can keep following them and make sure you comment on all their future posts too!

2.  Do the same on VW’s other Facebook pages

Volkswagen pumps lots of its advertising cash into social media and Facebook, which is why they have dozens of pages out there.

You can really help this campaign by making sure all the fans of those pages get to know the real VW behind the expensive billboards. Repeat step 1 on these pages:

UK: http://www.facebook.com/VolkswagenUK
Germany: http://www.facebook.com/VolkswagenDE
Australia: http://www.facebook.com/VolkswagenAustralia
Brazil: http://www.facebook.com/pages/Volkswagen-do-Brasil/195799454437?v=info
Canada: http://www.facebook.com/vwcanada
Costa Rica: http://www.facebook.com/pages/Volkswagen-Costa-Rica/142609615762380
Croatia: http://www.facebook.com/VolkswagenHrvatska
Denmark: http://www.facebook.com/volkswagendk
India: http://www.facebook.com/Volkswagenindia
Middle East: http://www.facebook.com/VolkswagenMiddleEast
Portugal: http://www.facebook.com/VWportugal
Romania: http://www.facebook.com/pages/Volkswagen-Romania/286947639638
Turkey: http://www.facebook.com/vwturkiye
Ukraine: http://www.facebook.com/VolkswagenUA
US: http://www.facebook.com/VW

3. Get visual. Create a mosaic message to VW

Sometimes text just doesn’t say it strongly enough. We’ve created a nifty little tool so that you can create a mosaic of your message/picture to VW and upload it in nine parts, so that anyone visiting their page (including the company bosses) will get the message.

Here's a screenshot of one we just did (with our VW ice melting image):

4. Let us know how you get on

Tell us how you get on either on our Facebook page or on Twitter, or in the comments below.

Volkswagen have said publically that they “only delete comments if they breach legal rights, are offensive or spam”. Well, let's see, so let us know if your comments to VW are getting deleted.

If you’re not on Facebook, you can help too. Get in touch with them through their website and tell them what you think. 

UPDATE: You clearly ruffled their feathers! Check out this post from Volkswagen UK moments ago - they're changing their Facebook page because of you - nice work!


@michael thanks for your comment, we hope VW change soon!

@ceilingcat - we ask people to share on their Facebook pages often, but the idea behind commenting on VW's facebook posts is that those posts show on the walls of their hundreds of thousands of fans. But of course, please do share on your FB too!

@derpy Our campaign messaging hasn't changed. VW's lobbying is the core of this campaign, the 6% figure is to highlight the disconnect between their adverts (almost exclusively Bluemotion) and their actual sales (where they inflate the costs of Bluemotion models above the price of the technology). The full report is here: http://vwdarkside.com/en/pages/vw-report

If Volkswagen have had to change their facebook page, then that must be a good sign - and surely they're feeling the pressure.

If you do a search on facebook for VW, you'll find dozens of other relevant sites so if the main site is no longer accessible, lets go play on all of the rest.

I wuite fancy having a go at some of their fan sites.....

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