New Greenpeace report digs up the dirt on Internet data centres

Posted by jamess — 21 April 2011 at 12:52pm - Comments
by. Credit: Greenpeace

For most of us, when we think about our environmental footprint, the first things that spring to mind are how to commute to work, the kind of bags we use for food shopping, or the detergents we wash our clothes with. But how often do we consider the energy we use when surfing the web? Or, how much polluting, dirty energy our Facebook profile generates?

"How dirty is your data?" is the first ever report on the energy choices made by IT companies including Akamai, Amazon.com (Amazon Web Services), Apple, Facebook, Google, HP, IBM, Microsoft, Twitter, and Yahoo. It also highlights the need for greater transparency from global IT brands on the energy and carbon footprint of their Internet infrastructure.

Read more and download the full report on our international website >>.

Very interesting report. It's good that an organization like Greenpeace bring this issue to light. However, I notice on the last page that this report was actually published in 2010. Why is it being released only now?

Yes, eventually we will not be able to do anything at all because nobody is doing the right things now.

It is sad how much of what we do hurts the environment.

Thank you for bringing this to our attention!

I cannot believe that Greenpeace can complain about the energy purchasing decisions of others  while its own web hosting decisions are not open. I have seen no disclosure of Greenpeace's own hosting arrangements, so to complain about other's lack of transparency seems very hypocritical. The last pronouncement  I can find on Greenpeace's policies on this are

'While we make every effort to secure the greenest IT services in our procurement decisions, as a relatively small customer we do not have the purchasing power large IT companies have when making procurement decisions'

While  other campaigning organisations such as 'stop the traffik' have made a deliberate choice to use genuinely green hosting facilities it seems that Greenpeace uses datacentres that are not using renewable sources if the  following report is to be believed.

http://www.datacenterknowledge.com/archives/2010/03/03/greenpeaces-hosting-not-truly-green/

What is Greenpeace's hosting? is it using renewable sources?  If not, why not? It would also be good to know if Greenpeace will be stopping its Twitter feed and Facebook page as a result of the findings of this report

http://www.ecotricity.co.uk use http://www.smartbunker.com for their web hosting. Ecotricity also supply Smartbunker with the green electricity. Match made in datacentre heaven.

Smartbunker is the UK's first and only datacentre to provide low energy, high performance hosting using zero carbon energy within an infrastructure designed for minimum environmental impact.

Greenpeace, take a look.

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