BP has a really nice logo, but it doesn't really suit their dirty business. To me, a shiny green logo doesn't really suit a company that is responsible for the oil currently gushing into the Gulf of Mexico and onto the beaches of Louisiana, or the company that's sanctioning environmental disaster by being poised to invest in the Canadian Tar Sands.
We think the BP logo could do with a makeover, and we'd like you to design a new one to really show what lies behind the logo.
But hey, environmental disaster is the name of the game when you're committed to exploiting unconventional oil. As the wells get deeper and the oil sources get ever-more marginal, the risk to the planet increases.
But still, it might grate a little that a company that is actually considering investing in the Canadian tar sands, which is basically the dirtiest way to produce oil going, describes itself as ‘beyond petroleum', and has a green flower as their brand identity. Could you design them a logo that's more suitable?
The tar sands is a good example of why BP's tagline of ‘beyond petroleum' is so wrong. However you do it, turning tar sands deposits into fuel means massive environmental damage - to the Albertan landscape, which is strip mined and pumped full of steam produced by burning vast quantities of natural gas, and to the climate, which suffers from the extra carbon emissions caused by turning the tar sands into usable fuel.
So we want to rebrand BP, and this morning we've been doing some scoping work for the job. Our climbers have scaled the front of BP's London HQ to present them with a logo that we think might suit them a little better.
Our logo has been 'improved' with the addition of a bit of oil and a tagline that reads ‘British polluters'. It's an OK effort, but we're sure you can do much better. So today we're launching a competition to get you to redesign BP's logo to suit a company that's investing in unconventional oil like the Canadian tar sands.
We're going to use the winner as the centrepiece of our campaign to get the oil giant to ditch it's plans to invest in the tar sands.
You can find out more at our tar sands microsite here - along with full instructions on how to enter the competition.