We've got a new BP logo. Now let's spread it

Posted by jamess — 2 August 2010 at 11:27am - Comments

Three months ago we asked you to help rebrand BP and design them a logo better suited to a company responsible for a string of environmental disasters, including the Gulf of Mexico oil spill.

After more than 2,000 submissions, over 2,000,000 hits on the Flickr group and more than 25,000 votes, we have a new logo for BP.

Now it's down to all of us to spread it.

We might not have the oil giant's advertising budget, but between us we have the numbers and creativity to get this new logo out there.

This is not just a humorous bit of fun, this is about showing that behind the green sunflower lurks a real danger - to wildlife, to livelihoods and to our climate.

Besides the Gulf of Mexico disaster, BP is also actively investing in some of the most risky, hard-to-reach sources of oil going, including the tar sands of Canada and deep sea drilling in places like Angola, Libya and the Arctic.

The Deepwater Horizon disaster should've served as a wake up call for the company to finally go beyond oil. But BP isn't listening.

That's why today we're asking you to push BP's "rebranded" logo far and wide, online and in the real world. Here are two things you can do right now:

1. Set the new logo as your profile picture on websites like Facebook.
2. Print off our handy sticker-sets and put the new logo up in lots of inventive places.

Together we can go beyond oil.

We have a new BP logo. Now let's spread it.

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