Where to begin?
There's been so much going here over the last 18 hours that I've only now found the time to write an update. Since the last post here, the Kit Kat video which was pulled from Youtube (following a complaint from Nestlé about copyright infringement) was resurrected on Vimeo and has been racking up views like there's no tomorrow - 78,500 as of this moment. Not the shrewdest move Nestlé could have made, and I liked how Canada's Globe & Mail referred to it as "a global game of whack-a-mole".
Didn't Obi-Wan Kenobi say something about being struck down and coming back more powerful than before?
Our supporters - that's you - have done us proud and I've been constantly amazed at the level of response we've seen. Tweets have been flying about and Nestlé's Facebook page has been swamped with comments asking about their shoddy palm oil policies.
We also offered up a copy of the video for anyone to download and post hither and thither. Over 2,000 people have done just that and it's appearing all over the place, such as Eco-tube. Even more amazing are the customised versions or completely original creations. Here are my two favourites:
As we left the office last night, our baton was being passed on to other timezones, and my fellow Kit Kat ninjas in the US, China, New Zealand, Indonesia, and Australia set to work. Japan and Mexico are also joining in as well, along with many other Greenpeace offices, and most of the tweets appearing last night were in Portuguese as Brazil got into the game.
And even the Sun ran a piece on our campaign today with contender for headline of the year: KitKatastrophe.
Where to now? Nestlé executives have agreed to a meet with our campaigners in a couple of weeks' time which is a positive step, but until they cut the notorious Sinar Mas out of their supply chain, our video will remain and we'll keep pushing.