Call Mattel about Barbie's deforestation habit

Posted by jamie - 4 July 2011 at 5:37pm - Comments

Ken’s picked up the phone. And now we’d like you to drop Mattel a call too.

It’s been nearly a month now since Barbie’s secret deforestation habit was revealed to Ken in a shocking interview that has now been seen by 1.3 million people around the world. The interview not only brought about the end of Ken and Barbie’s high profile relationship, but sparked protest of Mattel’s use of paper products in toy packaging that comes from rainforest destruction in Indonesia.

The results have been over 240,000 messages sent to the toy company, demanding they act to fix this problem for good, and a bitter Twitter feud between the former celebrity couple.

Just like you, Ken has been wondering when and how Mattel will finally take concrete action to solve this problem. It’s become his obsession on Facebook and Twitter, and now he’s picked up the phone and given Mattel a call. 

Phone calls from as many of us as possible will make it clear that there are a lot of people still waiting to hear how Mattel plan to fix the deforestation problem in its supply chains. Within 24 hours of Barbie’s scandalous habit becoming worldwide news, Mattel issued a statement promising investigations of how they could remove products coming from notorious forest destroyer Asia Pulp and Paper (APP) from its supply chains.

But since then, Mattel has been silent on how they will actually implement the changes necessary to ensure that its toys no longer come wrapped in rainforest destruction. A phone call will let Mattel know that we are all still expecting action. As Ken himself said: the executives at Mattel said they were going to make changes and now we want to know if - and how - it’s happening.

So, ready to give Mattel a quick call and ask a few polite questions? Call customer services on 01628 500303 and here are some ideas about what to say:

  • I don't think it's acceptable for a toy company like Mattel to use any products that come from destroyed forests. 
  • I’ve already seen the latest public statements in which Mattel realises it has a major deforestation problem and promises to investigate how it could remove deforestation from its supply chains, and also promises to be developing a deforestation policy.
  • I’m asking that you make public your plans for when and how you will implement this policy. I would like to be assured that this is actually happening.
  • I'm also asking that you immediately stop using APP products.

And if phoning Mattel isn't for you, you can ask the same things using the form on the company website.

We should also be thinking of reforesting all of upland Britain, for example, and looking at ways to repair the damage done around the world to other forests. It will never be as good as ancient woodland, but we have to start somewhere. Here's hoping.

Interestingly the Mattel phone line is currently closed with a message "Opening times for 6 July are, 9.30 - 11.30 and 2.00 - 4.00."  So I will call again at 2.00 - I'm sure they'll have a prepared statement ready!

Really? Thanks for the update!

I was put through to their 'Corporate responsiblity voicemail' where they told me to look online at their corporate responsibility/susatainability page. (Can't seem to copy the link here!).

 

Keep calling!

So busy making a profit out out childhood that you are destroying your future market. I'm certain that people who have signed this petition won't be buying mattel products EVER for their children, grandchildren, nieces, nephews friends etc - I WON'T!  Get it now? Do the right thing Mattel.

In Brazil the agriculture businessmen are trying to aprove a new forest code to increase the deforastation. Now depends upon the brazillian senate deny it! We need Greenpeace international support to stop this new forest code! If the brazillian senate approves it, no one would stop the amazon deforestation. 20 % the water of the planet is there in the amazon river, millions of medicine plants, trees, animal diversity lives in amazon forest. The deforestation will increase the co2 in the world. No one will stop the deforastation crimes there.From last year to the present year the deforastion is out of control there becuse of the the expectation of the new forest code.

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Do the right thing Mattel,stop deforestation and secure your and our future.

Mattel, take action and secure you’re future and ours!

i hate you strongly.

i hate mattel.

Stop Mattel now Mattel

 

Hi

It's time to wake up and join the real world. The people of this great world of ours must be listened to, our planet must be protected for us and all future generations. For once just think about it.

 

 

 

How do I call them from Canada ?? Thanks :)

 

Hi, how do I call them from Canada ? Where is it exactly that I am calling so that I can look up the correct country codes myself ? Thanks :)

There's a list of international numbers for Mattel on our international site (http://www.greenpeace.org/international/en/news/Blogs/makingwaves/kens-d...) and for the Canadian office, dial 1-800-524-8697.

I emailed the company directly and this is the statement that I received: Thank you for
contacting us, we would like to reiterate that we are committed to developing a
sustainable procurement policy which will address the important issue of
deforestation. We can confirm that we have directed our packaging suppliers to
stop sourcing pulp from Sinar Mas/Asia Pulp & Paper. In line with our
long-held practice of transparency, Mattel will continue to communicate with
interested stakeholders on our progress in this area. Please check our website for
updates http://corporate.mattel.com/about-us/playingresponsibly/

hey,

we have to stop deforestation in britian and all across the world in places such as Borneo and the Amazon. Our natural forests will never be the same again if we dont stop this savage cutting down of trees.

Whoever has a company or anything to do with de forestation then BOO YOU!!

I sent them an e-mail, lets see what will happen....

 

HI!

 

I have received exactly the same e-mail as "lilstonep" (see above from other comment)...

Thank you for
contacting us, we would like to reiterate that we are committed to developing a
sustainable procurement policy which will address the important issue of
deforestation. We can confirm that we have directed our packaging suppliers to
stop sourcing pulp from Sinar Mas/Asia Pulp & Paper.  In line with our
long-held practice of transparency, Mattel will continue to communicate with
interested stakeholders on our progress in this area. Please check our website for
updates http://corporate.mattel.com/about-us/playingresponsibly/

Thanks for all the feedback. I got the same email as well (eventually) but these calls should hopefully be logged and reported to Mattel's management. As an "interested stakeholder", you could reply and ask to be emailed when the new policy is finally ready.

I am very grateful that you gave me these updates, and the opportunity to be involved in this action that I feel so strongly about. I sent my email this morning.

This morning I received the following response from Mattel after writing to them via their website. I have replied asking them who the interested stakeholders (Greenpeace?!?) that they have mentioned are and also (again!) what time frame they hope to complete the policy in. Will keep you posted on any further info I get.Thank you for
contacting us, we would like to reiterate that we are committed to developing a
sustainable procurement policy which will address the important issue of
deforestation. We can confirm that we have directed our packaging suppliers to
stop sourcing pulp from Sinar Mas/Asia Pulp & Paper.  In line with our
long-held practice of transparency, Mattel will continue to communicate with
interested stakeholders on our progress in this area. Please check our website for
updates http://corporate.mattel.com/about-us/playingresponsibly/

I've just sent them an email via their website.  Thanks for alerting me to this!

Nina

Its like people people are cold hearted.

Its like people dont have heart,or a brian.

MATTEL STOP!!!

The call center is now closed, I'll try tomorrow morning.

However, I just wrote an email by using the contact form.

 

Thank you for contacting us, your email will be responded to as soon as possible.

Please note that we will only retain and use your personal details for the purpose of responding to your query. Please refer to our Terms and Conditions and Privacy Policy for further information.

There you can chat with MATTEL INC about this topic.
However they will just copy and paste a message....so no news.

http://service.mattel.com/us/ContactUs.aspx

Here the answer I got:

Monica, I would be happy to share Mattel’s position on this issue: We take the responsibility of leadership in the toy industry very seriously.

While we appreciate Greenpeace bringing this important matter to our attention, we were disappointed that they took such an inflammatory and unconstructive approach, considering the open channels of communications we had already established.

Mattel does not support deforestation nor does it contract directly with Sinar Mas/APP. We purchase packaging materials from a variety of suppliers and it is not the normal course of business to dictate where suppliers source materials. That said, we have directed our packaging suppliers to stop sourcing pulp from Sinar Mas/APP as we investigate the deforestation allegations. Additionally, we have asked our packaging suppliers to clarify how they are addressing the broader issue in their own supply chains.

Though Mattel’s core competency is designing and manufacturing safe and engaging toys, we will continue to drive sustainability strategies in areas in which we directly control, like water and energy usage, as well as work with suppliers to better understand and shape areas where we don’t have direct control, like the pulp used in packaging.

To learn more about our efforts, please pull up this web site link :
http://corporate.mattel.com/about-us/corporate-responsibility.aspx

FOREST IS VERY IMPORTANT FOR OUR ENVIRONMENT AND BIRD, ANIMAL LIFE.

It sickens me to hear how these companies are contributing to the destruction of this planet and show no concern for the welfare of people or animals. I make a difference and so I speak out against all of these greedy corporations whose mission in life is to make money at the cost of our mother: The Earth. Mother: your daughter loves you and I will do whatever I can to protect you and defend you. I am your eyes, ears and voice.

 

The whole world will end up as a land-fill site if this destruction goes on - because of greed.

We may fade out like the dinosaurs, leaving the junk-yard to the cockroaches and rats.

I visited the Matel website and posted the following to their customer relations people

Do you think it's acceptable for a toy company like Mattel to use any products that come from destroyed forests?

I’ve already seen the latest public statements in which Mattel realises it has a major deforestation problem. How does Matel intend remove deforestation from its supply chains and how far has Matel gone in developing a deforestation policy.

It is reasonable to asl that you make public your plans for when and how you will implement this policy. I would like to be assured that this is actually happening.

It is also a reasonable request to ask that you stop using APP products.

Best wishes
Neil Pereira

Follow Greenpeace UK