Ken’s picked up the phone. And now we’d like you to drop Mattel a call too.
It’s been nearly a month now since Barbie’s secret deforestation habit was revealed to Ken in a shocking interview that has now been seen by 1.3 million people around the world. The interview not only brought about the end of Ken and Barbie’s high profile relationship, but sparked protest of Mattel’s use of paper products in toy packaging that comes from rainforest destruction in Indonesia.
The results have been over 240,000 messages sent to the toy company, demanding they act to fix this problem for good, and a bitter Twitter feud between the former celebrity couple.
Just like you, Ken has been wondering when and how Mattel will finally take concrete action to solve this problem. It’s become his obsession on Facebook and Twitter, and now he’s picked up the phone and given Mattel a call.
Phone calls from as many of us as possible will make it clear that there are a lot of people still waiting to hear how Mattel plan to fix the deforestation problem in its supply chains. Within 24 hours of Barbie’s scandalous habit becoming worldwide news, Mattel issued a statement promising investigations of how they could remove products coming from notorious forest destroyer Asia Pulp and Paper (APP) from its supply chains.
But since then, Mattel has been silent on how they will actually implement the changes necessary to ensure that its toys no longer come wrapped in rainforest destruction. A phone call will let Mattel know that we are all still expecting action. As Ken himself said: the executives at Mattel said they were going to make changes and now we want to know if - and how - it’s happening.
So, ready to give Mattel a quick call and ask a few polite questions? Call customer services on 01628 500303 and here are some ideas about what to say:
- I don't think it's acceptable for a toy company like Mattel to use any products that come from destroyed forests.
- I’ve already seen the latest public statements in which Mattel realises it has a major deforestation problem and promises to investigate how it could remove deforestation from its supply chains, and also promises to be developing a deforestation policy.
- I’m asking that you make public your plans for when and how you will implement this policy. I would like to be assured that this is actually happening.
- I'm also asking that you immediately stop using APP products.
And if phoning Mattel isn't for you, you can ask the same things using the form on the company website.