Barbie's lesser known other-half grabbed headlines this week, after he launched our latest forest campaign on Tuesday night - scaling the 15 stories of Mattel's HQ in Los Angeles, to unveil our banner, with the help of blue tux wearing pals, that read simply: "Barbie, It's over."
His rainforest destroying-ex then got arrested by the LAPD herself, rolling around the Mattel car park towards the unfolding drama in her fuschia bulldozer (nicknamed Barbaric) to get arrested by the LAPD herself.
Our opening action for the Barbie campaign, evolved into something like a scene from a Hollywood flick - fitting for its location in El Segundo. As the public lined the streets jaws dropped, fire engines and police cars raced to the scene.
It's not surprising that our US colleague's cartoon-like capers grabbed blanket attention from media. Here's some of the highlight coverage worldwide so far:
The Los Angeles Time Business Section: Greenpeace stages protest at Mattel office over Barbie packaging
Mother Jones: Does Barbie Hate Orangutans?
Sydney Morning Herald: Barbie gets dumped for being an environmental wrecker
Huffington Post: Barbie Doll Packaging comes from Indonesian Rainforests
Find out more about Barbaric Barbie and how Mattel are destroying rainforests:
- Ken dumps Barbie! He doesn't date girls who are into deforestation
- Barbie gets dumped in London
- Take action: tell Mattel to stop destroying rainforests for cheap packaging
- Join our treasure hunt: find a Chainsaw Barbie near you and join the BIB
- Like us on Facebook for the latest on the Barbie vs Ken splt