For KFC it’s all "see no evil, hear no evil, speak no evil" as they continue to deny the simple truth that they have been using paper made by Asia Pulp and Paper (APP) for their packaging. The company still won’t explain how rainforest fibre has been found in its products, nor admit that a UK supplier, St Neots, has been using paper from APP, a company notorious for pulping Indonesian rainforest, including habitat for the endangered Sumatran tiger.
KFC appears happy to keep serving up a ‘re fried’ version of the same response to questions about its packaging, even though earlier in the week we took their statement apart sentence by sentence - showing why it was not only inadequate but also totally misleading.
Despite this KFC is still not listening, adopting a 'see no rainforests, hear no chainsaws, shut up and eat chicken' approach to sustainability.
It’s time for KFC to admit that it has been buying from APP and to introduce proper policies to ensure that APP and deforestation are cut out of its supply chain for good.
Help us today to convince KFC to do just that by emailing Martin Shuker, Managing Director of KFC UK. Tell Martin to stop ignoring the facts and start fixing the problem.