Wall-E + Kleenex = Iron-E

Posted by jamie - 22 August 2008 at 1:33pm - 10 Comments

I haven't seen Wall-E yet (Joss tells me it's very good) but it sounds like a cross between Happy Feet and Silent Running - cute creatures and incredible animation bundled up with an environmental message. Now while the intentions of the film makers may have been to push the notion of a cleaner, greener world, the companies sitting between us and them seem to have other ideas and Wall-E is being used to sell all manner of less-than-green products.

In the US, one of these is Kleenex which currently has the little robot appearing on its boxes. As Kimberly-Clark, the company that makes Kleenex, is clearcutting forests to make it, Greenpeace USA thought this was a little odd. In fact, they thought it was the height of iron-e. So, with the help of political cartoonist Mark Fiore, they produced this spoof video.

I still want to see the real thing, though.

Article tagged as: forests, kimberly-clark, kleenex, videos, wall-e
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Cant we have a day where the directors Get there hands Dirty But in good way and replant the trees they chopped down ..

And get people to lobby them By email phone writting to them the more people do this

Recycled boxes for example for box that is sold 10 pence of the sale goes to charity Things like

WWF Green peace uk / international Unicef Oxfam

Food chain Amestery interantional

and Try to do things like write to our MP and lobby people like them

The more people that do this make voice of direct action

I found the green peace web page on CD By Orbital in a charity Shop

Maybe get people like them to help us on board and get brothers and sisters and family

The future is our hands

By electronic-warrior-2008 - 26 August 2008 at 1:28pm

I think that Greenpeace should team up with the WWF (World Wildlife Fund) And PG tips because they are selling tea bags and making sure that some of the money paid for the teabags goes to the people who picked the tea leaves and it provides that they have a good living but it also goes towards saving the jungles, woods,forests and the rainforests.We should also team up with companies selling eco-friendly products like Bold 2 in 1 , washing liquids that are eco-friendly like Fairy washing up products that have been proven to be the most eco-Friendly washing up liquid.Then We should organize a fund raising month and give money to charetys like Greenpeace, trying to do their part for the world and Petition against companies like Kleenex. Also the head pettioners from all the compannies colud produce a new brand of eco-Friendly products and we could sell our own making sure that they are welcoming for the inviroment.They should also ship them over to China and sell them there aswell because it is the most pulluted country in the world.Apparently there is soo much smog that you cant see anywhere in a distance and in the City you have to wear gas maks because there is so much gas and oil in the cars.If we sell them for too much money than they wont sell.
The future is in our hands

By Eleanor - 1 September 2008 at 1:13pm

Sorry to disappoint you Eleanor, but with very few exceptions we don't team up with companies in the way you're suggesting. We're very proud of our independence so we don't endorse green products or accept money from companies, as that would put us in a tricky position if we then had to criticise the company in question over something else. We do work with companies to persuade other companies to change their business practices though - McDonald's and Unilever are just two recent examples.

But we all have to be wary of greenwash as the words 'green' and 'environmentally friendly' are pretty vague and are being horribly misused. Through misleading advertising and packaging, companies can make their products seem greener than they really are, with no proof to back up their claims. The Advertising Standards Authority is starting to take notice, but there's still a lot of rubbish out there.

(Incidentally, I had a quick look around for information about Bold and Fairy, but neither seem to make any sort of environmental claims on their websites.)

web editor
gpuk

By jamie - 2 September 2008 at 11:56am

I love the movie! the sense of irony is delicious in it. I havnt seen the robot image on any Kleenex products yet, but I've seen FSC Mixed Sources labels displayed in full-blast-view. what's the story? how do we know they do ecological damage?
surely i would rather see recycled tissues.
but i think (am i wrong?) i would also rather see a well managed (to high ecological, ethical and environmental standards) forest plantation than most of other forms of "development" (how much Iron-E is in that word!!!) such as factories, "improved" (beeep! beeep! irony!!!) agricultural land eg. maze monocultures or cattle pastures and so on.
let me know what you think.
Alex

By fulmaress - 24 September 2008 at 1:15am

The full story behind Kimberly-Clark's forest-unfriendly activities can be found on the Kleercut website along with all the evidence of the environmental destruction they're causing, run by our colleagues in North America, and as far as I'm aware that's the only place Wall-E was appearing on their tissue boxes. The company is using some FSC material here in the UK, but it's not on every product and there's none in the US or Canada, so double standards are the order of the day.

Recycled paper is much better ecologically than paper made from virgin fibres, but obviously you need a certain amount of new material entering the system as paper can't be endlessly recycled like metals can (the fibres wear out). So yup, certification to ensure that forests are managed properly is a must.

web editor
gpuk

By jamie - 26 September 2008 at 9:52am

Cant we have a day where the directors Get there hands Dirty But in good way and replant the trees they chopped down .. And get people to lobby them By email phone writting to them the more people do this Recycled boxes for example for box that is sold 10 pence of the sale goes to charity Things like WWF Green peace uk / international Unicef Oxfam Food chain Amestery interantional and Try to do things like write to our MP and lobby people like them The more people that do this make voice of direct action I found the green peace web page on CD By Orbital in a charity Shop Maybe get people like them to help us on board and get brothers and sisters and family The future is our hands

By electronic-warrior-2008 - 26 August 2008 at 1:28pm

I think that Greenpeace should team up with the WWF (World Wildlife Fund) And PG tips because they are selling tea bags and making sure that some of the money paid for the teabags goes to the people who picked the tea leaves and it provides that they have a good living but it also goes towards saving the jungles, woods,forests and the rainforests.We should also team up with companies selling eco-friendly products like Bold 2 in 1 , washing liquids that are eco-friendly like Fairy washing up products that have been proven to be the most eco-Friendly washing up liquid.Then We should organize a fund raising month and give money to charetys like Greenpeace, trying to do their part for the world and Petition against companies like Kleenex. Also the head pettioners from all the compannies colud produce a new brand of eco-Friendly products and we could sell our own making sure that they are welcoming for the inviroment.They should also ship them over to China and sell them there aswell because it is the most pulluted country in the world.Apparently there is soo much smog that you cant see anywhere in a distance and in the City you have to wear gas maks because there is so much gas and oil in the cars.If we sell them for too much money than they wont sell. The future is in our hands

By Eleanor - 1 September 2008 at 1:13pm

Sorry to disappoint you Eleanor, but with very few exceptions we don't team up with companies in the way you're suggesting. We're very proud of our independence so we don't endorse green products or accept money from companies, as that would put us in a tricky position if we then had to criticise the company in question over something else. We do work with companies to persuade other companies to change their business practices though - McDonald's and Unilever are just two recent examples. But we all have to be wary of greenwash as the words 'green' and 'environmentally friendly' are pretty vague and are being horribly misused. Through misleading advertising and packaging, companies can make their products seem greener than they really are, with no proof to back up their claims. The Advertising Standards Authority is starting to take notice, but there's still a lot of rubbish out there. (Incidentally, I had a quick look around for information about Bold and Fairy, but neither seem to make any sort of environmental claims on their websites.) web editor gpuk

By jamie - 2 September 2008 at 11:56am

I love the movie! the sense of irony is delicious in it. I havnt seen the robot image on any Kleenex products yet, but I've seen FSC Mixed Sources labels displayed in full-blast-view. what's the story? how do we know they do ecological damage? surely i would rather see recycled tissues. but i think (am i wrong?) i would also rather see a well managed (to high ecological, ethical and environmental standards) forest plantation than most of other forms of "development" (how much Iron-E is in that word!!!) such as factories, "improved" (beeep! beeep! irony!!!) agricultural land eg. maze monocultures or cattle pastures and so on. let me know what you think. Alex

By fulmaress - 24 September 2008 at 1:15am

The full story behind Kimberly-Clark's forest-unfriendly activities can be found on the Kleercut website along with all the evidence of the environmental destruction they're causing, run by our colleagues in North America, and as far as I'm aware that's the only place Wall-E was appearing on their tissue boxes. The company is using some FSC material here in the UK, but it's not on every product and there's none in the US or Canada, so double standards are the order of the day. Recycled paper is much better ecologically than paper made from virgin fibres, but obviously you need a certain amount of new material entering the system as paper can't be endlessly recycled like metals can (the fibres wear out). So yup, certification to ensure that forests are managed properly is a must. web editor gpuk

By jamie - 26 September 2008 at 9:52am

GP online