Imagine a world where there are two tuna companies called John West.
Both are the number one brand in their market. Both faced Greenpeace campaigns and, as a consequence, made commitments to sell 100% sustainably-caught tuna by the end of 2016.
Now imagine one John West has kept its promise to consumers. And the other John West has broken it.
This isn’t some fantasy world. It’s very real. And it’s not good news for UK consumers...