Today we got the awesome news: after a three-month campaign supported by more than a million people worldwide, LEGO has announced it will not renew its contract with Arctic destroyer Shell.
This is fantastic news for LEGO fans and Arctic defenders everywhere. And it’s a huge blow to Shell’s strategy of partnering with beloved brands to clean up its dirty image as an Arctic oil driller.
So how did we win this victory for the Arctic? Let’s take a look back at the top five moments of our campaign: