Apple can lead the clean energy [R]evolution
Apple is a leader when it comes to innovative technology. While their products are cutting edge, the giant data centers they use to store and send our iPhotos, iTunes, Apps, and all the other things we love about Apple, use coal — the oldest, dirtiest power source.
Getting Apple off coal is a big deal, data centers are one of the fastest growing sources of new electricity demand in the world. But here's how we can do it:
1. It's innovative: Apple is the most cutting-edge company in the world and they don't want their customers associating their brand with a 19th Century energy source that is poisoning the air and wrecking our climate.
2. It's practical: technology that uses clean and unlimited energy sources like the sun and the wind are available today at the scale required. Greenpeace is already working with Facebook to make the switch right now and we'd be happy to work with Apple.
3. It's right: These aren't evil companies. Their executives care about the world their children will inherit, just like we do. Tell Apple and other major tech companies that you want a coal-free cloud.
To take action go to: http://www.greenpeace.org.uk/cleanourcloud
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