Blogposts tagged 'Big If'

How do you measure success? Many times, it’s difficult to point to one specific moment when a campaign delivers a big moment that demonstrates, beyond any doubt, that you've succeeded.

Well, our thanks go to E.ON for providing that moment for our coal campaign late last night – just as we were leaving the office, in fact. On my way to the pub, I met a press officer running back towards the front door – "E.ON have shelved Kingsnorth – just got to go and check if it's real, see you in a few…"

He never made it to the pub, because as the evening unfolded it became clear that E.ON were, indeed, after a three year public campaign, kicking their plans for the massively controversial coal plant into the long grass – which would have been the first to be built in Britain since Drax was completed more than 20 years ago.