Blogposts tagged 'Cohn And Wolfe'

APP is on the attack but still won’t abandon rainforest destruction

Posted by andy.t - 4 November 2011 at 5:38pm - 4 Comments

Forest clearance of mapped tiger habitat in Asia Pulp and Paper (APP) supplier c

Fact not fiction: Our APP campaign is based on hard evidence like this image tagged with GPS data

A few days ago, we revealed that Asia Pulp and Paper, the world’s most notorious rainforest destroyer, has lost more customers, with lots of big clients walking away because APP keeps on using Indonesian rainforest fibre in its products. And last week, APP’s ill-judged advertising campaign, ‘APP Cares’, was called ‘misleading’ by advertising standards officials in Holland.

Article tagged as: APP, asia pulp and paper, cohn and wolfe, deforestation, indonesia

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Barbie gets dumped in London

Posted by jamie - 8 June 2011 at 1:14pm - 0 Comments

The Barbie campaign has been unwrapped and is rolling around the world. Everyone's waking up to the fact that, as the Sun so eloquently put it, Barbie kills trees.

Article tagged as: actions, activism, APP, barbie, cohn and wolfe, deforestation, indonesia, Ken, mattel, rainforest

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APP's latest PR volley reveals more about its deforestation plans than intended

Posted by andy.t - 4 February 2011 at 3:24pm - 5 Comments

Destroying Sumartran rainforest to make way for APP pulpwood plantations

For a while now I’ve been watching closely as Sinar Mas’s pulp and paper arm, Asia Pulp & Paper (APP) has cranked up its PR machine to start spouting out more and more nonsense, trying to bamboozle their customers (and others) about the reality of their operations in Indonesia.