There's further bad news for Asia Pulp and Paper (APP) as yet more companies around the world ditch their contracts with the unscrupulous forest-trashing company. Hot on the heels of Mattel and Lego, today Hasbro announced a new paper-buying policy.
Ken dumps Barbie: how our campaign launched in June
You read that right – following over half a
million emails sent by you, Barbie has realised that toying with deforestation
is no game. Mattel, the company behind Barbie, has decided that being involved
in the destruction of Indonesia's
rainforests is bad for business as well as the planet, and has dropped
deforestation from its production line.
It's July so the last thing any
sane person will be thinking about is Christmas. Not so for those in the toy
business because, with only 165 shopping days to go, they're looking ahead to
the festive season.
Take Hasbro, for instance. Today,
product and marketing managers have been showing off the new lines for
Christmas to retailers and journalists and we thought we'd pop along as well.
Posted by jamie -
12 July 2011 at 10:16am -
4 Comments
Our Barbie campaign has struck a cord with many people and when you realise how ridiculous it is that rainforest timber ends up in disposable toy packaging, it's not surprising. It's also not surprising that it's having an effect on the ultimate end users of Mattel's products – kids.
Lego have promised to stop wrapping their toys in rainforest destruction
When Ken dumped Barbie last month, Mattel was not the only toy company
put under the spotlight for their role in rainforest destruction. Our
investigation showed that Hasbro, Lego and Disney are also wrapping toys
in paper products coming from Indonesian rainforests.
Thanks for all the Barbie reviews posted on Amazon - there were some
excellent comments. The moderators have since removed them, but they'll have
given Mattel something else to think about. Mattel has created many careers for Barbie over the years - vet,
fashion designer, architect - but this latest career move as rainforest destroyer means she needs a whole new look.
Some of the Chainsaw Barbies that have been apprehended
All over the country,
Chainsaw Barbies are being searched out and snapped up as part of our Barbie
treasure hunt. St Ives, Hexham, Dundee, Malvern, Scarborough, Newtown, Loughborough
– they've all been invaded by malevolent mannequins who, not content with
savaging Indonesia's rainforests, have gone awol across the UK.
This was once forested tiger habitat. Not any more
It’s been a busy few days since the latest phase of
our campaign to stop deforestation in Indonesia got underway. There are now signs that in the toy sector
both Mattel and Lego are preparing to make changes in the way they buy their
packaging.
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