A fresh look combined with the latest WordPress content management system sets us up for building even better experiences and more action-driven user journeys.
All of this continues to run on our secure UK hosting powered by 100% renewables – but now enhanced with the latest WordPress tech for even better performance, accessibility and security.
Why change?
⬌ Flexibility
Our new design components and revamped page building tools give us more freedom to create different layouts and optimised user journeys across the site with no additional coding required.
❮ ❯ Speed and accessibility
Our five-year old site was due a technical upgrade to unlock the benefits of the latest WordPress technology, combined with our agency’s expertise, to improve performance and accessibility.
➘ Savings
The latest WordPress content management technology is a massive step up, with more user-friendly functionality and reusable content blocks that will save us a lot of time and effort.
➚ Growth
Adopting a well-documented design system will help us streamline future development work, making it easier to harmonise and improve supporters’ experience when visiting our different platforms.
Example pages
Building on our solid foundations
Introducing better website building blocks
Improved landing pages and a cleaned-up look & feel are great, but this was about much more than just visual changes. Behind the scenes we’ve upgraded our tech to provide a much more solid technical framework and content management system A content management system (CMS) is software that helps users create, manage, and modify content on a website without the need for technical knowledge. for building and publishing our content.
Looks can be deceiving
The new site doesn't look radically different, but behind the scenes it's been completely transformed. Before, we were constantly fighting with an outdated, volatile codebase. Now we've got a solid, modern foundation for all our future work.
Measuring results
We’ve been tracking our Google PageSpeed Insights PageSpeed Insights reports on the user experience of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved.Learn more scores since launch, and compared them with the old site’s results. In some areas – especially on desktop – the old site was already doing ok but in others – especially on mobile – there was room for improvement.
These things can take some time to bed in, but we’ve already seen a dramatic improvement.
Google PageSpeed Scores: Mobile
Google PageSpeed Scores: Desktop
Dig deeper
Design
The new look isn’t just about making the site prettier – it’s built on a tailored version of the GPI design system. A design system gives you a set of pre-made templates for common design elements like form fields or image captions, and more importantly, a framework for coming up with new ones.
Our new design system
Content management
Revamping the site has given us access to the newest version of WordPress, which feels a bit like upgrading from a knackered old Nokia to the latest iPhone. We can now build richer, more varied pages in a fraction of the time. And as a bonus, because WordPress is actively developing this product, we’ll also benefit from continuous updates and improvements.
Accessibility
The site is now easier to use for a wider range of people. Improving accessibility is good for everyone, but it’s especially important for disabled users. The new site is a big step to making Greenpeace’s web presence more inclusive and true to our values.
Learn more
Our platform
Positive Internet provides us with VIP, PCI compliant, super-fast and UK-based hosting powered by 100% renewable energy.
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