This resource is part of our Greenpeace organisers Build Your Power series.
Movements don’t win by accident. They win because people get organised.
Build the Snowball is a practical zine, beautifully designed by Greenpeace volunteers and staff. It’s packed with the core tools of grassroots organising. From Story of Me–Us–Now and power mapping to recruitment, 1:1s, and building leaderful teams, it brings our movement-building skills into one accessible guide.
Whether you’re new to organising or growing a local group, this zine will help you:
- Turn concern into collective action
- Build teams rooted in purpose, structure and belonging
- Move people from supporter → contributor → leader
- Create visible, strategic pressure that decision-makers can’t ignore
Organising is about building the snowball — gathering people, deepening relationships, and growing leadership over time. Campaigning is about throwing it at the right moment.
Designed by the movement, for the movement.