Greenpeace UK's strategy

Introduction

In the last five decades, Greenpeace has become one of the foremost environmental organisations in the world, winning victories that have put climate and nature protection on the map. Fast forward to the present day, and we have gained huge momentum. Our movement is booming, environmentalism is mainstream and the solutions are more viable than ever. We look to the future from a position of strength. Now is the time to seize it.

But progress is not linear. Corporations and politicians are retreating into the status quo and there has been a rise in extremism, with increasingly powerful voices using our progress to drive division. Combine this with looming climate and nature deadlines, and we’ve got our work cut out for us. That’s why we need to lead with hope – driving home the solutions and the change we know is possible.

At the same time, we have to remain alert to the push and pull of our opponents, adapting our plans to meet the moment. Our mission is clear: to halve emissions and restore biodiversity by the end of this decade in a fair and equitable way. This three-year plan outlines how Greenpeace UK is going to play a vital role in getting there. It recognises that gradual change will not deliver our mission. In an ever-turbulent world, we need to accelerate our efforts. That means continuing to campaign proactively for the change we want to see – the work which makes leaps of progress possible – while building our power and our capacity to be reactive and resilient.

By forging new partnerships, collaborating with our allies and creating a united front, we’ll be ready for whatever the world throws at us.

Our values

When difficult choices arise, our shared values will determine who we are and what we stand for, empowering us to make those choices together.

Relationships first

We assume the best intentions of each other and all our successes and failures are collective. In order to take risks together, we will invest in building strong relationships guided by trust. We will not shy away from difficult conversations because we know we share a common mission.

We want to win

We are ambitious. The moment we lose that, we lose the fight. We must ask ourselves: how does what we’re doing get us closer to winning? How are we adding value to the fight to win? We aim to do work that we’re proud to be associated with, to win campaigns, and to share and celebrate those victories together.

Lifting all boats

A rising tide lifts all boats. Our successes must be successes for those working on other issues – and theirs successes ours, too. Our approach is intersectional, in our campaigns and in how we work within our own organisation.

Greenpeace UK’s values sit alongside the organisation’s global principles of personal responsibility, non-violence, financial independence, promoting solutions and having no permanent friends or foes.