Help spread the word
Every view, every share, every reaction makes the message harder for Dove to ignore. Let’s work together to spread this video around the world.
As Dove prepares to celebrate the 20th anniversary of their “Real Beauty” campaign, Greenpeace’s new film strips away Dove’s clean image to reveal two decades of ugly environmental destruction.
What is Dove’s Toxic Influence?
Dove, a brand that has long portrayed itself as a champion of ‘real beauty’, confidence, and environmental care, is hiding a dark secret.
Every single day, Dove floods the planet with millions of items of throwaway plastic. This plastic is choking our oceans, killing wildlife, and fuelling an environmental disaster of unprecedented scale. The very communities Dove claims to support are drowning in a sea of single-use plastic, their neighbourhoods transformed into unofficial dumping grounds for corporate waste. This needs to change.
A chance for real change
Dove doesn’t just have the power to change its own business – it can change the whole industry.
In just a few months, world leaders will gather to negotiate a Global Plastics Treaty, a once-in-a-generation opportunity to end the age of throwaway plastic.
Unilever, Dove’s parent company, holds massive sway in these talks. If they feel the pressure from millions of people watching this film, they’ll be forced to back a strong treaty. This could mean all businesses phase out single use plastic in the next 10 years.
This is our chance to make real change, but we need your help to make it work.
Share the video in your group chats, on your social media – wherever people will see it!
If Dove won’t ditch plastic, we’ll ditch Dove
Take the pledge to ditch all Dove products this year. Their toxic plastic hypocrisy has to end – for good.