How much meat should I be eating?

Industrial meat is the world’s leading cause of deforestation. We need to end the system that’s churning out meat at an unsustainable rate – and in turn eat a lot less meat. Lots of people have already started. But if reduction is the key, how much meat is it ok to eat?


Humans are eating way too much meat. Some eat much more than others, of course. But it all adds up to more than our planet can handle.

For proof of this, just look at the Amazon and other South American forests. Farmers are starting forest fires to clear land for meat production, and, deforestation in the Amazon recently reached record highs.

The amount of natural resources we use for rearing animals has grown out of control: 26% of all the land on Earth is used for grazing cattle or growing animal feed. Meat has grown into a monstrous industry that has knock-on effects for other species. All the animals being grown for meat now weigh more than all humans combined, and ten times more than all wild animals.

It’s clear that we can’t keep producing meat on this scale. But how much can we get away with eating? What would a fair share look like, and what does this mean for our diets?

A burger a week?

Diet is a personal thing, and everyone has their own reasons for eating what they eat – health, culture, personal values and so on. But if we want to avoid a major environmental collapse, there’s a limit to how much meat we should be eating as a society.

According to research published in medical journal The Lancet, by 2050 each person should be eating no more than 300g of meat per week. That’s equivalent to three chicken breasts or a very large steak. Sound manageable? And to compensate, globally we should eat about 50% more fruits, vegetables, nuts and legumes.

Right now we are a long way off this, and our appetite for meat is growing fast: at the current rate of growth, meat consumption will rise by 76% by 2050. There is not enough land in the world to meet this demand without trashing forests and worsening climate change.

Europeans eat twice as much meat as the global average, so we need to cut down even faster. To halve global meat consumption by 2050, Europe needs to reduce by 70% in the next 10 years.

This level of reduction might seem tough, but this is partly because our food system doesn’t support the transition – more on that later. But also, if you’re not used to cooking without meat, it can be intimidating. Luckily, the flexitarian, vegetarian and vegan community is growing and there are more and more plant-based recipes out there for you to experiment with.

Here are some of my personal favourites that you could use for inspiration:

What’s the beef with our food system?

Right now, the balance in our food system is heavily skewed towards meat. We use vast amounts of land to grow food for animals when we could be eating that food directly, taking up a lot less land, and allowing more space for nature to recover.

Companies distort prices by pushing farmers to produce cheaper and cheaper meat. This means we end up with weird inconsistencies, like how dairy milk is cheaper than oat milk – even though the planetary and environmental cost of it is much much greater.

The price of meat in the UK just doesn’t reflect the true cost of producing it for people, wildlife and our planet.

So what can we do about it? Not everyone can change their diet straight away, but we can all pressure the system to be better. You can insist that the government stops ignoring the harm caused by industrial meat and dairy, and starts reducing the amount the UK produces and consumes.

What's next?