‘There’s a monster in my kitchen’ – the true story behind the film

A jaguar’s forest home is being burned to grow animal feed for the meat industry. If we don't act, more precious habitats will be destroyed, Indigenous Peoples could lose their homes, and we’ll lose the fight against climate change.

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Monster, the new Greenpeace animation, might feel familiar. That’s because it’s the sequel to Rang-Tan which highlighted the role of palm oil in deforestation.

Narrated by Narcos star Wagner Moura and designed by Cartoon Saloon, Monster tells the story of how industrial meat is wreaking havoc on forests across South America.

Industrially produced meat is the world’s largest cause of deforestation. Meat is big business, and companies are producing it on a scale that our planet simply can’t sustain. But if we switched to a more plant-based diet, we’d need a lot less land to grow our food.

The industrial meat industry deliberately starts forest fires to clear vast areas of trees in the Amazon rainforest and elsewhere. They use this land for cattle farms, and plantations growing food for billions of farm animals across the globe. In today’s world, it seems as if trees are worth more when they’re burned to the ground.

Who’s responsible for forest destruction?

Some of the UK’s biggest supermarkets and fast food chains are fuelling the problem. Companies like Tesco, Sainsbury’s, Burger King, McDonald’s and KFC sell huge volumes of industrial meat from suppliers linked to forest destruction.

If we lose the world’s forests like the Amazon, we lose precious wildlife and the home of many Indigenous Peoples. We also lose the fight against climate change – putting us all in danger.

We need to end the role of industrial meat in deforestation and climate change, and challenge companies to drop forest destroyers from their supply chains and replace meat and dairy products with plant-based options that don’t cost the earth.

How to help protect forests

By watching and sharing this film, you’re helping to spread the word about this greedy and destructive industry. And once you’ve done that, please sign the petition to make the campaign stronger.

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What's next?

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