Project Climate Vote: how the UK’s climate majority found its voice

As the 2024 election approached and climate disasters piled up, over 200,000 Climate Voters worked together to push climate and nature up the agenda. Here’s how it all happened.

Most people in this country are worried about climate change and want their government to act on it. But for too long, many politicians have acted like voters don’t really care.

As the 2024 election approached and climate disasters piled up, something had to change.

Enter Project Climate Vote

To counter this, Greenpeace UK did something it’s never done before – a nationwide mass door-knocking programme to recruit climate voters and make them visible to politicians.

For the first time ever, our volunteer network transformed into a campaigning machine on a mission to turn the climate-concerned majority into a political force that all parties would have to reckon with.

From the streets to social media, over phone or on the doorstep, Greenpeace volunteers went out canvassing for the climate. We recruited nearly a quarter of a million Climate Voters – people who pledged to vote with climate and nature in mind.

By numbers

The impact

And our efforts paid off! Together, we’ve built a powerful movement across the UK that has opened up conversations, empowered thousands to use their voice, and made politicians listen to the needs of the people and planet.

We now have a government that has promised to stop new oil and gas licences, and has a plan for rolling out green energy and warm homes. That is an incredible result.

Now, more than ever, our MPs know that they cannot ignore the climate crisis – because Climate Voters won’t let them! They’ve seen the posters in our windows, read our emails, and answered questions on the door on their climate and nature policies.

So much so that during the campaign, politicians even got in touch with Greenpeace directly to plead their climate credentials, after seeing how many of their constituents care about the issue.

And when the sun rose the day after polling day, the UK had three more Green MPs, while vocal climate sceptics including Jacob Rees-Mogg had lost their seats.

The Conservatives tried to win votes by attacking climate and nature policies, and it backfired spectacularly as they suffered record losses to Labour and the Lib Dems.

In pictures

What’s next?

Now it’s time to turn these gains into concrete action, and protect what we worked so hard to build.

Those who profit from pollution are already lobbying the new government to drop its green commitments. It’s up to us to make sure the voices of progress and justice – our voices – speak much louder.

In Autumn (when politicians are back from their summer break), we’re aiming to make sure every single MP has a meeting with Climate Voters.

It will take a whole movement to hold the new government accountable to people and the planet. But thankfully, we know there’s a whole lot of us willing to do our part. Are you up for joining – or even organising – a meeting with your MP? Let us know, and we’ll make sure you’ve got everything you need to make it count.