Project Climate Vote: how the UK’s climate majority found its voice

As the 2024 election approached and climate disasters piled up, over 200,000 Climate Voters worked together to push climate and nature up the agenda. Here’s how it all happened.

Share

Most people in this country are worried about climate change and want their government to act on it. But for too long, many politicians have acted like voters don’t really care.

As the 2024 election approached and climate disasters piled up, something had to change.

Enter Project Climate Vote

To counter this, Greenpeace UK did something it’s never done before – a nationwide mass door-knocking programme to recruit climate voters and make them visible to politicians.

For the first time ever, our volunteer network transformed into a campaigning machine on a mission to turn the climate-concerned majority into a political force that all parties would have to reckon with.

From the streets to social media, over phone or on the doorstep, Greenpeace volunteers went out canvassing for the climate. We recruited nearly a quarter of a million Climate Voters – people who pledged to vote with climate and nature in mind.

Help keep up the pressure

Let’s make sure the new government keep their climate promises. We’re hatching a plan to hold every MP accountable – including yours. Are you in?
Get involved

By numbers

50,000
doors knocked

14,000+
phone calls made

63,000+
posters distributed

10,315
emails sent to candidates

223,737
people committed to vote with climate and nature in mind

1,000,000+
people saw our voting guide

245+
seats flipped to a more climate-friendly party

In pictures

At the front of a march, a giant banner says 'we are climate voters'
1/15

Climate voters joined the Restore Nature Now march in London

Woman behind a window throws up a peace sign with her climate vote poster
2/15

Businesses put up posters welcoming climate voters and showing their support for the project.

A volunteer holding project climate vote posters rings a doorbell
3/15

Volunteers knocked on over 50,000 doors in just a few months.

Climate voter stickers and posters arranged on a table
4/15

There was cake. There should always be cake.

Climate vote volunteers hold up their posters
5/15

Volunteers organised into local canvassing teams to cover as much ground as possible.

A profile of two young people standing outside a door in a nice neighbourhood on a sunny day
6/15

For many volunteers it was their first time doing something like this.

A woman holds a baby and a
7/15

The teams showed up in all weather to help build the climate vote.

Climate vote volunteers hold up their posters
8/15

Volunteers organised into local canvassing teams to cover as much ground as possible.

Climate vote posters in a shop window
9/15

Businesses put up posters welcoming climate voters and showing their support for the project.

Climate vote volunteers take a selfie while holding up posters
10/15

Volunteers organised into local canvassing teams to cover as much ground as possible.

Climate Vote volunteers in Greenpeace t-shirts on a street stall
11/15

Teams organised more than 1,300 local events in their communities.

An older man holds a colourful
12/15

Volunteers pitched in on everything from door-knocking to data analysis.

Person in a cafe holds up posters supporting Project Climate Vote
13/15

Businesses put up posters welcoming climate voters and showing their support for the project.

A large group of Climate vote volunteers hold up their posters
14/15

More than 2,500 people got trained up as Project Climate Vote volunteers.

A cute kitten sitting in a window with a poster that says I'm a climate voter.
15/15

More than 63,000 posters went out to households UK-wide, making the movement visible to neighbours and passing politicians.

At the front of a march, a giant banner says 'we are climate voters'
Woman behind a window throws up a peace sign with her climate vote poster
A volunteer holding project climate vote posters rings a doorbell
Climate voter stickers and posters arranged on a table
Climate vote volunteers hold up their posters
A profile of two young people standing outside a door in a nice neighbourhood on a sunny day
A woman holds a baby and a
Climate vote volunteers hold up their posters
Climate vote posters in a shop window
Climate vote volunteers take a selfie while holding up posters
Climate Vote volunteers in Greenpeace t-shirts on a street stall
An older man holds a colourful
Person in a cafe holds up posters supporting Project Climate Vote
A large group of Climate vote volunteers hold up their posters
A cute kitten sitting in a window with a poster that says I'm a climate voter.
1 / 2

The impact

And our efforts paid off! Together, we’ve built a powerful movement across the UK that has opened up conversations, empowered thousands to use their voice, and made politicians listen to the needs of the people and planet.

We now have a government that has promised to stop new oil and gas licences, and has a plan for rolling out green energy and warm homes. That is an incredible result.

Now, more than ever, our MPs know that they cannot ignore the climate crisis – because Climate Voters won’t let them! They’ve seen the posters in our windows, read our emails, and answered questions on the door on their climate and nature policies.

So much so that during the campaign, politicians even got in touch with Greenpeace directly to plead their climate credentials, after seeing how many of their constituents care about the issue.

And when the sun rose the day after polling day, the UK had three more Green MPs, while vocal climate sceptics including Jacob Rees-Mogg had lost their seats.

The Conservatives tried to win votes by attacking climate and nature policies, and it backfired spectacularly as they suffered record losses to Labour and the Lib Dems.

What’s next?

Now it’s time to turn these gains into concrete action, and protect what we worked so hard to build.

Those who profit from pollution are already lobbying the new government to drop its green commitments. It’s up to us to make sure the voices of progress and justice – our voices – speak much louder.

In Autumn (when politicians are back from their summer break), we’re aiming to make sure every single MP has a meeting with Climate Voters.

It will take a whole movement to hold the new government accountable to people and the planet. But thankfully, we know there’s a whole lot of us willing to do our part. Are you up for joining – or even organising – a meeting with your MP? Let us know, and we’ll make sure you’ve got everything you need to make it count.

Sign up to meet your MP

Keep exploring