Greenpeace UK’s fundraising practices

How we fundraise: your questions answered


How does Greenpeace fundraise?

Like most major UK charities, we raise funds in many different ways, including:

  • face-to-face fundraising,
  • telephone fundraising,
  • direct mail and
  • web and social media.

In these places, and through our fundraising, we share the story of our campaigns, how we are working to defend the natural world – and how, together with people, we can protect and defend this beautiful planet.

Does Greenpeace UK use fundraising agencies?

Yes, we work two fundraising agency partners: Purity and Thirtyone. You can read more about them below.

We are focused on ensuring the best use of our supporters’ donations and working with agencies is one of the most cost-effective ways of contacting people.

We work closely with our agency partners to ensure anyone fundraising for Greenpeace (whether they work directly for us or through an agency) has the support and training they need to talk fully about our work.


Thirtyone are an important extension of the Greenpeace team, making a direct difference to their campaigns by inspiring thousands of people every year to commit to Greenpeace’s mission. Every successful call we make is a step closer to saving our planet, our fundraisers really are making a positive impact every day. Thirtyone is signed up to the fundraising regulator code of practice.


Purity Fundraising is a bespoke strategy and telemarketing agency set up in 2017, working solely within the charity sector and set up with the aim to provide the best quality fundraising in the UK.  Purity is proud to be a partner of Greenpeace and feels there is a joint belief in the causes Greenpeace fights towards.

Purity is signed up to the fundraising regulator code of practice, and is a member of of the DMA, the ICO and the Institute of Fundraising (IOF). All senior managers are individual members of the IOF.

How does Greenpeace UK make sure fundraisers work to the highest standards?

We only work with reputable agencies and have very clear standards they have to work to, including a clear policy on identifying people who may be vulnerable and ending the conversation politely.

We do not make calls to under 18s and face-to-face fundraisers are not permitted to approach or sign-up people who are or appear to be under 25. We think that automatically excluding people over a certain age is potentially ageist, and take a case-by-case approach to deciding whether or not to include older supporters in fundraising campaigns.

The agencies we use have rigorous recruitment processes.  We train all agency fundraisers to our own high standards, we provide a clear code of conduct, monitor calls and conduct mystery shopping to check that all fundraisers working on our behalf are living up to these standards.

All face-to-face fundraisers are required to wear clear identification while they are working, and are also mystery shopped by the relevant regulatory body.

We respond to all queries and complaints and follow up to identify and fix the cause of any problems.

We have few complaints and regularly survey our supporters to find out how they feel about our communications. Overwhelmingly and consistently, the feedback is that our supporters are very happy with the style and frequency of all our communications.

Does Greenpeace UK sell or swap the names/addresses/contact details of supporters?

No, never.

Does Greenpeace UK make cold phone calls?

No. We only make calls to people who have already signed up to our work / one of our campaigns, or who have told an agency that they are happy to be called by us.

Why does Greenpeace UK call people who are registered with the TPS (Telephone Preference Service)?

We screen calls against the TPS register removing those on the list, unless we are calling people who have agreed to be contacted by us, in which case TPS screening is not required.