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Photo montage shows smiling children counting plastic against a colourful background.

Here’s what we learned from counting 4 million pieces of plastic

Schools, households, community groups and businesses up and down the country counted their plastic waste for a whole week in March to reveal the state of the UK's plastic waste problem. The Big Plastic Count 2024 is finished, and it's time to see the results.

Unilever’s greenwashing and vulnerability to brand damage: briefing for investors

Unilever has positioned itself as a responsible business with strong sustainability credentials. However, its continued inaction on plastic pollution makes it uniquely vulnerable to accusations of greenwashing and hypocrisy. With both Greenpeace and the CMA targeting the company over its environmental performance claims, the risks to shareholder value are growing.

View from inside a bin, a person putting a green plastic bottle into it, framed by the plastic bag lining the bin.

100,000 Count Packaging for Government Action on Plastic

Nationwide, 100,000 participants, including nearly 13,000 school classes, are participating in The Big Plastic Count this week. It is a unique opportunity for households to gather evidence for the government about the extent of the UK’s plastic waste problem.

A man in a bright yellow T-Shirt stands in a kitchen with his arms full of plastic contain

Eighty Thousand Taking Part in UK’s Largest Plastic Waste Survey

Nationwide, across all 650 parliamentary constituencies, 80,000 participants have already signed up for The Big Plastic Count 2024, including over 10,000 school classes. They have committed to counting a week’s plastic waste as part of the UK’s largest waste survey starting next week.